If you are currently competing within the Amazon marketplace, you will want to be sure that you are positioning your brand as well as possible. If you are looking for an extra sales boost, you will want to create enhanced brand content for your products to boost traffic, conversions, and sales. Below, we will be going over what EBC is, why you need Amazon A+ Content Designer, and how we can do handle it for you.
What Is It?
Enhanced Brand Content (EBC) is a tool that is specifically aimed at helping third-party Amazon sellers enhance their product descriptions with better lifestyle images which can help brands tell stories about their products. This is the content that can be displayed on the actual listing for your product, and it replaces the traditional text-based product description. This alone can help you maximize the brand aesthetic of your listing and to showcase the right benefits of your product through images, info graphics, and even videos. It essentially acts as a brochure for your products which has been proven to help boost traffic and conversions. This is perhaps the best way to set yourself apart from your competition because the marketplace is restrictive in other ways.
Who Can Use It?
As long as you are a brand registered seller, you will be able to apply for this type of content. You will need to register your brand with Amazon’s Brand Registry program. This is going to be suitable for anyone selling outside of book, media, video, or digital categories.
How Do You Do It?
This is where we come into play. There are strict requirements for EBC, and there are plenty of violations that could put your account at risk. Because of this, you will want to look to outsource your EBC efforts to a third-party like ours. We specialize in crafting the best EBC for our clients. We know how useful this enhanced content can be for branding purposes and for boosting conversions. We also know what works and what doesn’t, and we have a good process which allows us to avoid making critical policy violations.
Why Hire Us?
1. Better Results.
As mentioned previously, we have the experience and expertise needed to deliver the best results. We know what works and what doesn’t. This will allow us to create the most effective Enhanced Brand Content for each of your product pages. Having adequate and high converting content on your page is key. This is why the design of your content and your page, in general, is crucial to maximizing conversions and dominating the marketplace.
2. Save Time.
Because we handle the entire process from start to finish, we will be able to save you a lot of time that you would have to spend otherwise crafting your enhanced content on your own. This process can be both tedious and time-consuming. You likely have other aspects of your business that you must focus on. We will be able to save you a lot of time not having to worry about this on your own.
3. Avoid Making Crucial Mistakes.
Another reason to consider hiring us is that we will be better positioned to help you avoid making crucial mistakes that could be costly for your business. Crucial mistakes can cost your business money by getting your listing suspended or even taken down completely. You will need to avoid making mistakes like mentioning competitors’ products, providing contact information, adding external sources, integrating boastful comments, and more.
There are plenty of reasons to consider hiring us to create the most effective Enhanced Brand Content for your product’s on the Amazon marketplace. We will be able to provide you with everything that you need to boost your product’s sales conversions.